Ciel Liu

Ciel Liu

4 Years · Senior UX/UI Designer · B2C · Web/App Design

4 Years · Senior UX/UI Designer · B2C · Web/App Design

Design for Impact: Where Empathy Meets Purposeful Innovation.

Design for Impact: Where Empathy Meets Purposeful Innovation.

Design for Impact: Where Empathy Meets Purposeful Innovation.

02

Work Experience

NOV, 2024 - APR, 2025

NOV, 2024 - APR, 2025

Senior Product Designer, Alibaba

Thrived in a fast-paced environment at Alibaba, designing AI-powered, user-focused solutions to improve the wholesale buying experience. Simplified complex structures to enhance usability and engagement, and developed a UX/UI style guide to ensure consistency across products. Collaborated with cross-functional teams to deliver scalable, multi-component systems efficiently.

Senior Product Designer, Alibaba

Thrived in a fast-paced environment at Alibaba, designing AI-powered, user-focused solutions to improve the wholesale buying experience. Simplified complex structures to enhance usability and engagement, and developed a UX/UI style guide to ensure consistency across products. Collaborated with cross-functional teams to deliver scalable, multi-component systems efficiently.

Senior Product Designer, Alibaba

Thrived in a fast-paced environment at Alibaba, designing AI-powered, user-focused solutions to improve the wholesale buying experience. Simplified complex structures to enhance usability and engagement, and developed a UX/UI style guide to ensure consistency across products. Collaborated with cross-functional teams to deliver scalable, multi-component systems efficiently.

JUL, 2021 - NOV, 2024

JUL, 2021 - NOV, 2024

UX/UI Designer, Bilibili

Improved the onboarding flow with streamlined interactions and refined UI, leading to a 10% increase in engagement. Conducted user research to identify key pain points and drive design improvements for the IM product. Led cross-functional collaboration and A/B testing, boosting conversion rates and ensuring smooth delivery. Enhanced the design system to maintain brand consistency and cut turnaround time by 20%.

UX/UI Designer, Bilibili

Improved the onboarding flow with streamlined interactions and refined UI, leading to a 10% increase in engagement. Conducted user research to identify key pain points and drive design improvements for the IM product. Led cross-functional collaboration and A/B testing, boosting conversion rates and ensuring smooth delivery. Enhanced the design system to maintain brand consistency and cut turnaround time by 20%.

UX/UI Designer, Bilibili

Improved the onboarding flow with streamlined interactions and refined UI, leading to a 10% increase in engagement. Conducted user research to identify key pain points and drive design improvements for the IM product. Led cross-functional collaboration and A/B testing, boosting conversion rates and ensuring smooth delivery. Enhanced the design system to maintain brand consistency and cut turnaround time by 20%.

03

Skills

UX/UI Design

User Interface Design

Wireframing & Prototyping

Responsive Web & App Design

Design Systems

Accessibility Design

Interaction & Motion

Motion Graphics Design

Task Flow Animations

Interactive Prototypes

Research & Strategy

Usability Testing

User Research

Journey Mapping & Personas

Design Thinking & Problem Framing

UX/UI Design

User Interface Design

Wireframing & Prototyping

Responsive Web & App Design

Design Systems

Accessibility Design

Interaction & Motion

Motion Graphics Design

Task Flow Animations

Interactive Prototypes

Research & Strategy

Usability Testing

User Research

Journey Mapping & Personas

Design Thinking & Problem Framing

UX/UI Design

User Interface Design

Wireframing & Prototyping

Responsive Web & App Design

Design Systems

Accessibility Design

Interaction & Motion

Motion Graphics Design

Task Flow Animations

Interactive Prototypes

Research & Strategy

Usability Testing

User Research

Journey Mapping & Personas

Design Thinking & Problem Framing

I'm Ciel Liu, a UX/UI designer with 4 years of experience crafting intuitive, high-impact web and app experiences. I believe good design starts with empathy and curiosity.

Let's creating together!

I'm Ciel Liu, a UX/UI designer with 4 years of experience crafting intuitive, high-impact web and app experiences. I believe good design starts with empathy and curiosity.

Let's creating together!

I'm Ciel Liu, a UX/UI designer with 4 years of experience crafting intuitive, high-impact web and app experiences. I believe good design starts with empathy and curiosity.

Let's creating together!