

Ciel Liu
Ciel Liu
4 Years · Senior UX/UI Designer · B2C · Web/App Design
4 Years · Senior UX/UI Designer · B2C · Web/App Design
Design for Impact: Where Empathy Meets Purposeful Innovation.
Design for Impact: Where Empathy Meets Purposeful Innovation.
Design for Impact: Where Empathy Meets Purposeful Innovation.
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Feature Works
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Work Experience
NOV, 2024 - APR, 2025
NOV, 2024 - APR, 2025
Senior Product Designer, Alibaba
Thrived in a fast-paced environment at Alibaba, designing AI-powered, user-focused solutions to improve the wholesale buying experience. Simplified complex structures to enhance usability and engagement, and developed a UX/UI style guide to ensure consistency across products. Collaborated with cross-functional teams to deliver scalable, multi-component systems efficiently.
Senior Product Designer, Alibaba
Thrived in a fast-paced environment at Alibaba, designing AI-powered, user-focused solutions to improve the wholesale buying experience. Simplified complex structures to enhance usability and engagement, and developed a UX/UI style guide to ensure consistency across products. Collaborated with cross-functional teams to deliver scalable, multi-component systems efficiently.
Senior Product Designer, Alibaba
Thrived in a fast-paced environment at Alibaba, designing AI-powered, user-focused solutions to improve the wholesale buying experience. Simplified complex structures to enhance usability and engagement, and developed a UX/UI style guide to ensure consistency across products. Collaborated with cross-functional teams to deliver scalable, multi-component systems efficiently.
JUL, 2021 - NOV, 2024
JUL, 2021 - NOV, 2024
UX/UI Designer, Bilibili
Improved the onboarding flow with streamlined interactions and refined UI, leading to a 10% increase in engagement. Conducted user research to identify key pain points and drive design improvements for the IM product. Led cross-functional collaboration and A/B testing, boosting conversion rates and ensuring smooth delivery. Enhanced the design system to maintain brand consistency and cut turnaround time by 20%.
UX/UI Designer, Bilibili
Improved the onboarding flow with streamlined interactions and refined UI, leading to a 10% increase in engagement. Conducted user research to identify key pain points and drive design improvements for the IM product. Led cross-functional collaboration and A/B testing, boosting conversion rates and ensuring smooth delivery. Enhanced the design system to maintain brand consistency and cut turnaround time by 20%.
UX/UI Designer, Bilibili
Improved the onboarding flow with streamlined interactions and refined UI, leading to a 10% increase in engagement. Conducted user research to identify key pain points and drive design improvements for the IM product. Led cross-functional collaboration and A/B testing, boosting conversion rates and ensuring smooth delivery. Enhanced the design system to maintain brand consistency and cut turnaround time by 20%.
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Skills
UX/UI Design
User Interface Design
Wireframing & Prototyping
Responsive Web & App Design
Design Systems
Accessibility Design
Interaction & Motion
Motion Graphics Design
Task Flow Animations
Interactive Prototypes
Research & Strategy
Usability Testing
User Research
Journey Mapping & Personas
Design Thinking & Problem Framing
UX/UI Design
User Interface Design
Wireframing & Prototyping
Responsive Web & App Design
Design Systems
Accessibility Design
Interaction & Motion
Motion Graphics Design
Task Flow Animations
Interactive Prototypes
Research & Strategy
Usability Testing
User Research
Journey Mapping & Personas
Design Thinking & Problem Framing
UX/UI Design
User Interface Design
Wireframing & Prototyping
Responsive Web & App Design
Design Systems
Accessibility Design
Interaction & Motion
Motion Graphics Design
Task Flow Animations
Interactive Prototypes
Research & Strategy
Usability Testing
User Research
Journey Mapping & Personas
Design Thinking & Problem Framing

I'm Ciel Liu, a UX/UI designer with 4 years of experience crafting intuitive, high-impact web and app experiences. I believe good design starts with empathy and curiosity.
Let's creating together!

I'm Ciel Liu, a UX/UI designer with 4 years of experience crafting intuitive, high-impact web and app experiences. I believe good design starts with empathy and curiosity.
Let's creating together!
