Ciel Liu
UX Designer
Ciel Liu
UX Designer
Ciel Liu
UX Designer
I focus on turning complex challenges into experiences that are clear and intuitive. With an emphasis on simplicity and flow, I design interactions that feel effortless.
I focus on turning complex challenges into experiences that are clear and intuitive. With an emphasis on simplicity and flow, I design interactions that feel effortless.
01
Selected Works
01
Selected Works
01
Selected Works
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About Me
02
About Me
02
About Me
Hey, I’m Ciel Liu, a UI/UX designer based in Melbourne. With a background in visual communication and product thinking. I specialize in creating digital experiences that feel human, impactful, and connect ideas across design, tech, and people.
Hey, I’m Ciel Liu, a UI/UX designer based in Melbourne. With a background in visual communication and product thinking. I specialize in creating digital experiences that feel human, impactful, and connect ideas across design, tech, and people.
4+
4+
Years of Experience
Years of Experience
10+
10+
Team Collaborations
Team Collaborations
50+
50+
Projects Completed
Projects Completed
03
Experience
03
Experience
03
Experience
Alibaba Group
Alibaba Group
Alibaba Group
Product Designer
Product Designer
Nov 2024 - Apr 2025
Nov 2024 - Apr 2025
Nov 2024 - Apr 2025
Designed AI-powered, user-focused solutions to improve user buying experience
Designed AI-powered, user-focused solutions to improve user buying experience
Simplified complex structures to boost usability and engagement
Simplified complex structures to boost usability and engagement
Developed a UX/UI style guide to ensure design consistency across products
Developed a UX/UI style guide to ensure design consistency across products
Bilibili
Bilibili
Bilibili
UX/UI Designer
UX/UI Designer
Jul 2021 - Nov 2024
Jul 2021 - Nov 2024
Jul 2021 - Nov 2024
Optimized the design system and component library, improving scalability and consistency
Optimized the design system and component library, improving scalability and consistency
Conducted user research to uncover pain points and inform product improvements
Conducted user research to uncover pain points and inform product improvements
Led cross-functional collaboration and A/B testing to boost conversion rates
Led cross-functional collaboration and A/B testing to boost conversion rates
Redesigned Feed grid layouts to enhance hierarchy and usability, reducing turnaround time by 20%
Redesigned Feed grid layouts to enhance hierarchy and usability, reducing turnaround time by 20%
04
Skills
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Skills
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